Devesh Pathak
Business, Operations & Growth Leader | UPSC, Offline/Online, EdTech | P&L, Sales, Marketing, Centre Expansion | Ex–PhysicsWallah, JV’s IAS, GS Score, & More
Karol Bagh, Delhi, India | devesh283105@gmail.com | WhatsApp | LinkedIn
Professional Summary
Senior Business, Operations & Marketing professional with 7+ years of experience in the EdTech ecosystem, spanning UPSC-focused and offline education businesses.
Most recently, I worked with PhysicsWallah (UPSC Offline vertical), handling business & operations responsibilities across multiple geographies, managing a ₹40 Cr+ business portfolio. My role focused on centre operations, revenue optimisation, sales & marketing strategy, and cross-functional team leadership.
My career started in marketing-led and growth roles at organizations such as JV’s IAS and GS Score, where I contributed to 300% sales growth, large-scale admissions campaigns, and high-impact ATL, BTL, and digital initiatives. Over time, this evolved into broader business and operational leadership responsibilities, including P&L management and centre expansion.
Across my career, I have:
- Scaled and stabilised offline education centres across regions
- Driven marketing-led growth through ATL, BTL, digital & influencer campaigns
- Improved admissions, revenue conversion, and cost efficiency
- Built and led high-performing sales, marketing, and academic teams
- Worked closely with founders and senior leadership on growth and expansion strategy
I am now exploring senior managerial and leadership roles across centre operations, marketing, and business operations, where execution depth, scale, and ownership matter.
Key Skills
- Team Leadership
- Influencer Marketing
- Category Management
- EdTech Business Growth
- Business Operations & P&L
- Revenue Scaling
- Offline Center Expansion
- ATL / BTL Marketing
- GTM Strategy
- YouTube Growth
- Performance Marketing
- Vendor Management
- Digital Marketing & Sales
- Marketing Strategy
Work Experience
Senior Manager – Business Head (Central Region)
Physics Wallah – Noida, Uttar Pradesh | Jan 2023 – Jan 2026
- Headed Central India operations with end-to-end ownership of a ₹40+ Cr business portfolio.
- Led Sales, Marketing, Operations, Academic delivery, and P&L management.
- Scaled offline centers through strategic expansion and revenue planning.
- Executed 360° marketing campaigns (ATL, BTL, Digital, Influencer) with strong ROI.
- Managed large cross-functional teams including faculty, sales, marketing & vendors.
- Drove category growth, admissions, and operational excellence across regions.
Growth Manager
Jatin Verma’s IAS Academy – Delhi | Jul 2022 – Dec 2022
- Led YouTube growth and content virality strategies.
- Planned and executed lead generation and conversion campaigns.
- Owned studio operations and content production workflows.
- Coordinated with academic and batch teams for performance marketing.
Business Development Manager
GS Score / IAS Score – Delhi | Feb 2021 – Jul 2022
- Responsible for Marketing Campaigns, Virality & Revenue Targets.
- Built a team of counselors & increased sales by up to 300%.
- Built a Virality Chain of 1000+ influencers / Bookshops / Colleges & Student Partners.
- Launched new programs and course formats.
- Managed influencer marketing, ATL & BTL campaigns.
- Drove offline and online admission funnels end-to-end.
Education
B.A. in Hindi Literature, History, Political Science
RKGM Institute of Technology – Agra, Uttar Pradesh | Aug 2016 – 2019
Languages
- English – Fluent
- Hindi – Expert