Devesh Pathak
Business, Operations & Growth Leader | UPSC, Offline/Online, EdTech | P&L, Sales, Marketing, Centre Expansion | Ex–PhysicsWallah, JV’s IAS, GS Score, & More
Karol Bagh, Delhi, India | devesh283105@gmail.com | WhatsApp | LinkedInProfessional Summary
Over the past 7+ years, I have worked at the intersection of marketing, operations, and business growth, primarily within India’s fast-scaling EdTech ecosystem.
My career began not with titles but with execution — running ground campaigns, building sales teams, managing vendors, designing marketing creatives, and understanding what actually drives admissions for offline education businesses.
Most recently, I led Business & Operations for the UPSC Offline vertical at PhysicsWallah, managing a ₹40+ crore business portfolio across multiple centres.
My journey at PW began with online marketing and batch launches, where I worked on digital campaigns, program launches, and admissions funnels for UPSC courses.
As the organisation expanded into the offline ecosystem, my role evolved into building and scaling physical centres. I was involved in the end-to-end setup and growth of offline centres — starting from the first centre, expanding from 1 to 3 centres, and eventually scaling operations to 5+ centres.
This included centre setup, admissions strategy, marketing execution, team hiring, operational systems, and revenue optimisation, with strong ownership across the entire growth cycle.
Earlier in my career, I worked with GS Score and JV’s IAS, where I contributed to large-scale ATL, BTL, influencer, and digital marketing campaigns. These roles helped me understand the ground realities of the UPSC coaching ecosystem and build structured marketing systems for offline education businesses.
Over time, my professional journey evolved through stages:
Marketing Execution → Business Operations → P&L Ownership → Centre Expansion Strategy
Alongside my professional roles, I also build ventures.
I founded Spotix Dynamics, a marketing, media, and business solutions company that helps brands and institutions execute real growth campaigns — from strategy to on-ground implementation.
I also built Focusinn, a Delhi NCR–based space brand offering PG stays, study libraries, co-working spaces, studios, and event venues, designed with lean operational systems so that the business can run with minimal founder intervention.
Across my journey, I have worked on:
Scaling offline education centres and admission ecosystems
Building marketing engines across ATL, BTL, digital, and influencer channels
Managing business portfolios with P&L ownership
Designing operational systems for growth-stage businesses
Leading cross-functional teams across marketing, sales, academics, and operations
At the core, I enjoy building systems that enable businesses to grow sustainably and operate efficiently.
I am open to conversations around:
Business Operations & Centre Management
Marketing & Growth Strategy
EdTech Ecosystem & Offline Expansion
Brand & Marketing Execution
Strategic Partnerships via Spotix Dynamics
Infrastructure collaborations through Focusinn
Venture Building & New Projects
Key Skills
💼 EXPERIENCE
Founder | Spotix Dynamics
Part-time · Aug 2024 – Present
Agra & Delhi, India · Remote
After years of building marketing systems and operating businesses within India’s EdTech ecosystem, I founded Spotix Dynamics — a marketing, media, and business solutions company focused on execution-driven growth.
The company works across B2B and B2G segments, supporting brands, institutions, startups, and public sector organisations with marketing campaigns, media production, and operational consulting.
Core Areas of Work
Marketing & Advertising
ATL, BTL, OOH and integrated marketing campaigns
Digital marketing, performance ads, SEO, social media strategy
On-ground activations including hoardings, wall paintings, poster distribution, transit media, pamphlets, newspaper inserts and radio campaigns
Influencer marketing and community-driven campaigns
Media Production
Video production, brand films, reels and documentaries
Graphic design, photography and event coverage
PR management and press communication
Business Solutions
Market research and GTM strategy
Recruitment and training systems
CRM implementation and lead management
Operational consulting for growth-stage businesses
Early Highlights
Delivered OOH and PR campaigns improving brand visibility for education clients
Worked with organisations including Forum IAS, Unacademy, Drishti IAS, and engagements across Government departments, PSUs, and enterprise clients
Built client acquisition pipelines and project delivery systems from the ground up
🌐 spotixdynamics.com
Founder | Focusinn
Part-time · Jan 2019 – Present
Delhi NCR · Remote
What began during my UPSC preparation years in Delhi — solving everyday student problems — gradually evolved into a student-focused infrastructure venture.
Built without external funding, the business scaled through ground-level execution, operational systems, and strong understanding of student needs.
Today the initiatives operate under the Focusinn brand.
Focusinn – Spaces for Life: Stay · Work · Learn · Celebrate
Key Offerings
PG & Hostel Stays for students
Study libraries and quiet learning environments
Co-working and meeting spaces
Creator studios and podcast rooms
Event venues and marriage halls
Mess and tiffin services
Short-stay accommodations for travellers
The systems were intentionally designed to run with lean teams and strong operational processes, allowing the business to operate with minimal founder intervention.
Locations across:
Noida · Karol Bagh · Mukherjee Nagar · Kamla Nagar
🌐 focusinn.com
Senior Manager – Business Head (Delhi)
PhysicsWallah · Full-time
Apr 2025 – Jan 2026 · Delhi
Led Business & Operations for the UPSC Offline vertical, managing a ₹40+ crore business portfolio across multiple centres.
Worked closely with leadership, academics, and marketing teams to strengthen admissions performance, operational efficiency, and centre-level growth.
Key Responsibilities
Managed end-to-end business operations and P&L for multiple UPSC centres
Led coordination across sales, marketing, academics and operations teams
Executed ATL, BTL, influencer and digital marketing campaigns for admissions growth
Strengthened lead funnel systems and conversion performance
Built and mentored on-ground teams across sales and centre operations
Contributed to centre expansion strategy and operational planning
Focus remained on building high-performing teams, strong student communities, and sustainable centre growth.
Marketing Manager – UPSC
PhysicsWallah · Full-time
Jan 2023 – Apr 2025 · Noida / Delhi
Joined PhysicsWallah during the early phase of its UPSC expansion journey, when the company was building the UPSC Wallah ecosystem and later integrating with OnlyIAS.
My work initially focused on online marketing and batch launches, managing digital growth campaigns and admissions funnels.
As PW expanded into the offline ecosystem, I played a key role in building and scaling the marketing systems for physical centres.
The journey evolved from launching the first centre to expanding operations across multiple cities including Karol Bagh, Mukherjee Nagar, Patna, Lucknow and Prayagraj.
Key Contributions
Built 360° offline marketing ecosystem from scratch
Managed ATL, BTL, influencer and seminar campaigns across cities
Designed creatives, events and promotional systems for admissions growth
Built promoter networks and vendor partnerships
Implemented ROI-driven walk-in strategies for offline centres
Led marketing execution for multiple centre launches and expansion phases
This role involved full-stack ownership across digital campaigns, on-ground promotions, admissions marketing, and brand visibility.
Growth Manager
JV’s IAS (Jatin Verma IAS Academy)
Jul 2022 – Dec 2022 · Delhi
Led marketing growth initiatives focusing on digital content, community building and admissions growth.
Key Contributions
Designed marketing campaigns for lead generation and student acquisition
Helped scale YouTube content strategy and engagement
Coordinated content production with designers and editors
Managed studio operations and content workflows
Worked closely with academic teams on program launches
This role reinforced the importance of speed, experimentation and strong content ecosystems in EdTech growth.
Business Development Manager
GS Score
Apr 2021 – Jul 2022 · Delhi
Responsible for scaling both offline and online admissions channels through marketing and partnership strategies.
Key Contributions
Achieved 300% sales growth through targeted campaigns and outreach
Built a network of 10,000+ influencers, 500+ bookstores and 1,000+ academic partners
Launched Prelims Qualifiers program with 5,000+ admissions
Developed new course formats for Optional and Mains programs
Managed ATL, BTL and digital campaigns for admission cycles
Led YouTube growth and influencer collaborations
Business Development Coordinator
GS Score
Feb 2021 – Apr 2021 · Delhi
Early role focused on building foundational sales and lead management systems.
Key Contributions
Built and trained an in-house sales team from scratch
Implemented CRM systems for lead tracking and reporting
Conducted onboarding and product training for sales recruits
Assisted in marketing campaigns and student outreach
Supported YouTube marketing initiatives and influencer collaborations
Career Break — UPSC Preparation
Jan 2019 – May 2021 · Karol Bagh, Delhi
Dedicated time to UPSC Civil Services preparation, developing deep understanding of Indian polity, economy and governance systems.
This phase strengthened:
Discipline and structured thinking
Research and analytical ability
Time management and independent learning
These skills later proved valuable in strategic decision-making and operational leadership roles.
Founder | Balaji Enterprises & Fly Ash
Jul 2017 – Oct 2019 · Agra
Founded and operated a manufacturing and supply business producing:
Fly ash bricks
Paper plates
Dona-pattal and disposable packaging products
The venture supplied materials for local construction projects and bulk commercial orders.
Key Work
Installed manufacturing machinery and trained labour teams
Built local supply and distribution networks
Ensured production quality and timely delivery
Expanded product lines into eco-friendly disposable goods
The business later transitioned to family management when I moved to Delhi for UPSC preparation.
Education
Formal degree + the school of real-world execution
Languages
Communication that works — in boardrooms and on the ground
Impact & Key Achievements
7+ years of building, scaling, and executing — these are the numbers and systems that came out of it.
Business, Operations & Growth Leader
Founder – Spotix Dynamics & Focusinn
Building Marketing, Media & Student Infrastructure Ventures
UPSC Education Ecosystem • Offline & Online EdTech Growth
P&L • Sales • Marketing • Operations • Expansion & New Business Development
Ex–PhysicsWallah • JV’s IAS • GS Score